a word from ken
EDITORIAL FROM THE CEO
The Huetiful nanoSMOOTHING Treatment is
our signature service; providing strength and
hydration to textured hair. What most don't know
is that nanoSMOOTHING is the only reason why I
started the Huetiful Salon. Here's what happened.
Between 2008 and 2012, Brazilian straighteners
and Keratin Treatments were all the rage in hair
care. A lot of popular, big global companies
were making a lot of money providing hair care
products that gave a great finished look with
these treatments. The problem is that these
treatments were often extremely damaging
to the hair strands. Some treatments even
required stylists to wear a medical mask during
application because of the fumes.
Having just launched the Huetiful Hair Steamer,
I wanted no part of this kind of hair care and I
routinely heard complaints about the damage
that these treatments caused. Clearly, selling
product that requires medical masks isn't going
to be healthy for the hair.
So, I set out to create a treatment that provided
uncompromising healthy hair care AND the
styling benefits that textured hair clients were
seeking. In essence, I wanted to create the
Uber Product for Textured Hair. After months
of development and testing, the Huetiful
nanoSMOOTHING Treatment was completed.
In early 2012, Kisha McDaniel (former brand
associate) and I hosted a live demonstration
and invited 40 different salons in the Atlanta
area to view it. We were rolling out the red
carpet but there was just one problem. Only 2
people showed up to the demonstration. You
see, the industry was so tired of being fooled
by manufacturers who made false claims and
damaging products that they assumed that what
we created was more of the same.
As Kisha and I left that day, we looked at each
other and said, "Well, I guess we'll just have to
open a salon if we want customers and clients to
experience it." The plans for Huetiful Salon were
created the very next day.
Today, Huetiful services over a thousand clients
every month and nanoSMOOTHING continues to
be our signature service.
The story behind nanoSMOOTHING is just as
much about overcoming life's challenges as it is
about the product itself. To understand Huetiful's
passion and commitment to hair care, you have
to understand how far we went to ensure that
nanoSMOOTHING got to market.
Upon reflection, it is amazing to see what a
company can achieve when innovation outlasts
resistance to change. Please enjoy this digital
service guide for the Huetiful nanoSMOOTHING